Clik here to view.
About to ditch print marketing? Don't. Not yet.
If I had a buck for each time a friend or client asked whether they should forego their direct mail campaigns and/or their printed marketing collateral, I’d be swimming in Benjamins. My answer is...
View ArticleClik here to view.
Business Cards Are Still Necessary. Really, they are.
Are business cards still necessary? Can you believe I’m even asking that question? My answer: Yes. Absolutely. I mentioned last week that some people think that having a smart phone is enough. Instead...
View ArticleYou Need to Put Video on Your Website. You do? Why?
In recent months, I’ve been working increasingly on scripts for audiovisual products, and because of this (in addition to my background as a TV reporter/producer and filmmaker), several people have...
View ArticleMaking Web Video: Before you hit Record, Have a Great Idea
Personally, I think the possibilities are endless when it comes to making a great video for your website, which is probably why I find the topic so interesting. To me, it’s another form of storytelling...
View ArticleStraight and Simple Tips for Writing a Video Script.
The truth is, there’s nothing simple about writing a script, whether it’s for a sales marketing video or an educational/informational video. First, like most writing, it takes time and rewriting, and...
View Article
